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Gellis has developed a number of tailor made, top notch tools to better plan, implement and evaluate your communications.
Communication LogFrames
For more comprehensive communication actions, Gellis draws up plans in the shape of a Logical Framework Matrix. The logframe consists of a matrix with four columns and four (or more) rows, which summarise the key elements of a communication programme, namely:
- The programme’s hierarchy of objectives
- The concrete activities chosen to meet the above-mentioned objectives
- The key external factors critical to the programme’s success
- How the programme’s achievements will be monitored and evaluated
- During the planning stage, a Logframe supports the preparation of an appropriate plan with clear objectives, measurable results, a risk management strategy and defined levels of management responsibility.
- During the implementation stage, the Logframe provides a key management tool to support contracting, operational work planning and monitoring.
- During the evaluation stage, the Logframe provides a summary record of what was planned (objectives, indicators and key assumptions), and thus provides a basis for performance assessment.
- Messaging Architecture
- Problem / Objective Trees
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